gradphotos.ca Brand Kit

 

Brand Guidelines & Assets

This is our hub for brand assets and guidelines for using them.  As you share our brand and promote our services, we hope these guidelines will help you do so while staying consistent with our visual format. 

These assets are copyrighted material, of course, but we grant permission to use them in any materials which promote our services or our company.

Brand Name:

Our name is written with either colour or bold text to distinguish the two words in our name. 
  • gradphotos.ca
  • gradphotos.ca
In situations where this is not possible, use capital letters: GradPhotos.ca.

Colour Palette:

Grey:
Hex: #59595B
RGB: rgb(89, 89, 91)
Orange:
Hex: #FBB040
RGB: rgb(251, 176, 64)
Blue accent:
Hex: #3c687c
RGB: rgb(60, 104, 124)

Typography:

Primary website font:
Poppins from Google Fonts

Logo:

The gradphotos.ca logo is available in two formats below, which you may download or link to as it suits you.

SVG Format: this is a vector graphic suitable for many uses.  SVG images have a very small file size and scale to any size without quality loss.
https://gradphotos.ca/images/gpca-logo.svg (11kb)

PNG Format: this format is compatible with a wider variety of applications, but loses quality at larger sizes.  This file size should work for most purposes.
https://gradphotos.ca/images/gpca-logo.png (59kb)

Icon only (PNG): https://gradphotos.ca/images/gpca-icon_256px.png (24kb)

 
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